Q. What is internet marketing?
A. Internet marketing is also known by the following terms: online marketing, e-marketing and web marketing. It is the practice of marketing services and/or products over the internet. Nearly every business today engages in some form of marketing themselves — and therefore their products and services — over the internet.
Where once a business owner had to consciously make the decision to be “on the Internet,” and a Web presence was considered optional (and as a nice bonus to have), customers today expect your business to have an online presence. Even if your company is primarily a brick and mortar retailer or some other service business that relies on in-person interaction between provider and consumer, the Internet is an important pre-screening tool. it has also largely subsumed the role of the phone book in modern industrialized life. A given customer expects to be able to find your business online, obtain necessary information about location, products, hours of operation, and other helpful data, and to be able to do these things from a smartphone, tablet, laptop, or computer before ever stepping foot into your store. Many companies that operated for years without a website found themselves hurrying to catch up during the early days of the World Wide Web, and where once bad commercial website design was considered something to point and laugh at (and it certainly abounded in those Wild West frontier days of the Internet), search engine optimization was an afterthought if it was attempted at all. It was not until the Internet became taken for granted as communications and commerce infrastructure that the filtering process of a search engine took on the importance it warranted in the minds of both clients and providers. Suddenly, a whole NEW aspect of web design became critical to a business’ success. That aspect was helping searchers to find the company’s site when they looked. It is a fact, and an aspect of human nature, that the higher the search engine ranking, the greater the perceived credibility in the customer or client’s mind, and the more likely that searcher is to select the link presented. In other words, the higher your search engine ranking, the more likely your website is to garner traffic. Traffic driven to your site then has at least the potential to convert into dollars spent, and that is of course the name of the entire game when it comes to doing business online. A website thus has gone, in the span of a fraction of a human lifetime, from unknown, to something considered optional, to something rife with potential for missteps, to something completely and utterly critical in the success of any business, even one that does not do its commerce online. At the very least, a Web presence is part of positive customer perception. Consumers are very unlikely to trust a business if they search for it online and do not find it. In other words, your company may as well not exist if it does not have at least a rudimentary website that establishes for the searcher that the company is a going concern. Customers, clients, and searchers by any other name of come to expect a certain baseline level of functionality from a website, even one for a business that does not and, in fact, cannot do business over the web (such as a restaurant). Taking that example a step farther, a brick and mortar business can expand its reach and thus its profits using the Internet. That restaurant, for example, can choose to offer catering services through its website, and it is then through the web that the majority of its catering customers find it, engage it, and ultimately convert into dollars spent.
Concurrent to the rise of an expected Web presence (with all of the pitfalls, challenges, and opportunities this entails), however, is the rise of the Internet as a primary means of doing business. In other words, Internet-only businesses became possible only after the Web was firmly established and taken for granted. Where once customers were very reluctant to do business over the Internet for fear that their financial data might be purloined or that the transaction itself could be a scam, they are now entirely comfortable doing business online with entities that don’t have any sort of in-person storefront whatsoever. While the “internet bubble” did little to help consumer confidence with regard to doing business online, the growth of the Web, and e-commerce itself, was inescapable, a juggernaut that continued to grow despite the very high-profile failings of Internet-only businesses (or businesses with a very strong Internet component).
Q. What is SEO?
A. SEO is an acronym for Search Engine Optimization. It is a technique that can help make a website easier for people to find. A website that is properly optimized for web searches is a win-win situation for both the business and the searcher since they are both potentially closer to obtaining what they need and want.
Q. Why is Adult SEO important to me and my business?
A. In the highly competitive adult entertainment industry, your business faces many challenges when it comes to being seen by the very people who are most likely to purchase your services. A website that has been properly built while using the latest in SEO techniques positions that business squarely within the grasp of those that you target.
To put this another way, the market for adult services is entirely and completely glutted. It is saturated. Barriers to entry are very low, and anyone with access to a few hundred dollars or even less can start an adult entertainment industry oriented company that, for example, drop-ships lingerie or sex toys from a remote supplier to customers located around the country and even around the world. To say this another way, thanks to the Internet, anyone with very little startup capital can nonetheless enter the adult entertainment industry. From the aforementioned drop-ship businesses to aspiring entertainment providers who offer “amateur” websites and paid subscriptions thereto, there is absolutely an endless supply of adult entertainment on the Internet for the searcher to locate to spend money on. But therein lies the problem, because as the possible options increase, so too does the potential for your own business to be lost in the shuffle, to fall through the cracks.
Take, for example, the proliferation of broadcast, satellite, and cable television channels. When there were only a handful of networks and only a handful of shows regularly watched, keeping track of one’s entertainment choices was very easy to do. it required little thought and little effort. Seasons were predictable and summer was a time of reruns. But as the options for entertainment increased, the importance of schedule guides increased greatly. And as more and more content providers entered the market, the information overload became extreme. Now, the typical household, if its occupants watch traditional television at all, do so with the assistance of built-in channel guides and digital video recording devices that can spool up their chosen entertainments and keep them queued for future viewing at the customer’s convenience. The need for a filtering mechanism is obvious in such a market saturation scenario, where even search engines are now content providers themselves (with more and more online streaming “television shows” premiering every month).
The adult industry is no different and arguably even more saturated. The statistics are staggering regarding the percentage of the entire Internet devoted to aspects and facets of the adult entertainment industry. In this dizzying array of choices, it is far too easy for any individual website representing any individual business to be lost in the shuffle, to be drowned out by the competing voices of competitors clamoring for your potential clients’ attention. How, then, is your business to remain relevant, remain solvent, and be heard among the din of all these competing forces? The answer is that your website must be optimized for search engines. This search engine optimization makes it possible for your business to rise above the clamor of its competitors. It allows your business to see and be seen in a market glutted with viable options. It is important to understand this distinction. It is not enough for your company’s SEO to embrace methods of getting your business seen among non-viable choices, of helping it rise above the noise of options that the customer does not want. Your SEO must also distinguish your company from among those options that the customer would otherwise see as an entirely viable and of which he or she might avail himself or herself if not for the intervention of your own company’s web presence higher in the search engine ranking. The client is going to spend money with someone. That someone should and could be you, but only if your site returns high enough in the search engine ranking for the customer to find you.
Q. Is SEO the only tactics that businesses have at their disposal for ranking high?
A. No, we at AdultSeoMarketing.com utilize a range of different techniques that are designed to position your website on the very first page of search engine results – every time. We also offer website design that is geared toward capturing the attentions of your target demographic. In addition, we offer other marketing services such as pay per click (PPC), social media, adult ad networks and adult marketing networks to ensure that your website gets the expose and attention it deserves.
It’s important to remember that marketing, as a whole, is something that must be holistic. It encompasses every facet of your business, whether that business is found within the adult entertainment industry or in some other market or niche. Coordinating all of the different factors that must come together to promote your business, keep it relevant, and adapt to new market trends or external factors. We are practiced and experienced in making this holistic package come together. And our service takes into account more than just the market landscape at the time your site is initially designed (or redesigned). If some external force, such as the evolution of relevant search engine algorithms, makes your site’s optimization less effective, you need an adaptable and flexible solution to correct the problem. This, too, is a service we provide. Whether you need adult SEO or escort SEO, something in between, or some combination of all of the above, we are here to serve you. The plan we devise and execute will keep your site relevant and high ranking. In this way, you will be able to maintain your business and keep traffic, and therefore customers, moving to your doors, virtual or otherwise. A website is a vital tool for every business, even if you don’t actually do your commerce on the Web. And if you do, the site becomes that much more important, either as a means of driving customers and clients to you, or as a method of doing business in its entirety and to its fullest extent.
Q. What kind of services does Adult Marketing SEO offer?
A. At AdultSeoMarketing.com, we offer a variety of different services that are designed to get your website placed on the first page of search engine results. Whether this means we focus on adult SEO or escort SEO, the result is the same: a high profile website that is easily found by your target audience within just a few strategic clicks.
Q. What is the reach of AdultSeoMarketing.com?
A. As a business that is based within the United States, we offer services to businesses across the country. Whether you run your business within the business district of Manhattan or out in sunny California — or somewhere in between — we tailor the SEO strategies that we deliver to match your target. Our reach extends from coast to coast and from border to border. Large conglomerates to the tiniest of start ups, we welcome them all and have a great deal of fresh and innovative techniques to offer.
Q. I understand the need for pictures but do videos really make a difference on my website?
A. They sure do! As you know, most visitors to your adult entertainment website will be males and males are highly visual. Pictures of the gorgeous escorts that you have available or the sexy models that they can view content from are a necessary component that adds to the success and reach of your website while engaging men so that they explore longer.
Videos add a component to their experience that still pictures just cannot compete with. While having an array of pictures throughout your site is necessary to generate interest, videos deepen that interest and bring viewers into the reality of the situation. Whether you want to use testimonials from those who visit your website or videos from some of the women who are associated with your escort business — or even a combination of them both — utilizing videos brings a fresh and exciting perspective to your website that is hard to beat.
It is a fact that the visual component of a site is much more significant than it once was. Some of the most popular social media sites are now primarily image-sharing sites, yet they account for a tremendous amount of the social media engagement that now occurs online. This is due in part to the fact that our attention spans, collectively, are shorter than they once were. Where once clients would spend the time to read website copy, even lengthy copy, and the impactful nature of that copy had the chance to sway the potential buyer or searcher into spending money with the company, now it is necessary to “hook” a potential buyer much more quickly and to keep that potential buyer engaged for longer if the conversion to paying client is to be made. One of the best ways to do that, one of the most effective ways to do that, is through video and images. The more closely the site’s video and images matches what the customer expects and wants to see, the better the engagement. But there is another aspect, too, that should not be overlooked, and that is the potential challenges that come with every one of those images and videos. To state it another way, while your clients want and, arguably, need to see pictures and videos for your escort SEO or adult SEO to be truly optimized in a way that keeps your clients engaged, if something goes wrong, you run the risk of alienating a client or driving away a potential customer. If images don’t load, if they are too slow to load, if the client cannot efficiently load and play video, or if downloads don’t work, you will lose business. There are many other potential technical pitfalls too. These things must not simply be done, therefore, but they must be done right if they are to be truly helpful and effective in driving, drawing, and retaining traffic long enough to achieve a conversion into sales.
Q. What is video viral seeding and how can it help my business?
A. Video viral seeding is a process that involves announcing and promoting a particular viral video. When it is completed the right way, video viral seeding can increase the traffic to your website exponentially resulting in new fans and a rise in the sales you experience. While it is important to share and promote videos that are representative of your site, it is also crucial not to saturate the market so often that when a video is released it is not viewed as a newsworthy event.
There is an element to viral videos that cannot be overstated, however, and that is how unpredictable they are. Certain videos go viral beyond anyone’s ability to predict or even to explain. Other videos, the ones that are perceived as “trying too hard,” may not go viral at all specifically because the audience rejects the videographer’s aspirations to make a viral video in the first place.
Q. What can I expect as far as content on my website?
A. You can expect that we will deliver fresh and unique content that you will not be able to find anywhere else on the internet. Not only is the content that we provide you yours alone, we guarantee that it is unique and will never be used in another client’s marketing campaign.
Q. Once I have a website, then can I just sit back and let it do the work for me?
A. Well, yes and no. Your website is only the first step in a process that will need to be constantly updated throughout the life of your business. Once your website is set up correctly by us, you can expect a spike in the number of visitors you experience from the start. This is for two reasons. The first one is because we have provided fresh and updated content and the second is because your website is ranked and found on the first page of search engine results.
Q. How often will my website have to be updated?
A. There is no hard and fast rule that answers this question. The search engines look for fresh content that is posted on a website regularly. This means that if your website is not infused with unique content on a regular basis, it could be harder to find because it is not being indexed as often. As part of our strategy, we provide you with updates for your website that are part of the process that keeps your site on the first page.
Q. How long before I start seeing results?
A. In this culture of instant gratification, it can be difficult to wait for your website to be found by the search engine spiders. However, just like it takes time to establish a business using traditional methods, so does it while using the internet. While there are a number of factors at play here — how old your website is, the number of other websites that are using the same targeted keywords that you are, how long it takes your site to be indexed — we suggest giving about three or four weeks before you start seeing an increased number of hits to your website. As your website becomes more established expect to see more visitors that actually stay on your site.
Q. How important is social media for adult websites of today?
A. Whether you have an adult business or some other industry is really beside the point in the socially hyper business world of today. As the global inter-connectivity of today continues to form bonds between people from one end of the world to another, reaching those numerous fans is extremely important and there is no better way to do so than with social media. By increasing the number of subscribers to your Facebook, Twitter and Instagram pages, for example, your reach expands considerably. Just thinking about it in terms of sheer numbers, for each fan that connects with you on social media, you will be increasing your range of potential buyers by about 500 for each subscriber.
Q. Is a Facebook fan page really necessary?
A. If you want to potentially reach millions of people who are interested in what you have to offer, then yes a Facebook fan page is not only necessary, it is a crucial part of the formula for success for your business. Setting up a fan page is only the first step though. You also need to make sure that witty and engaging posted are an everyday part of the package as well. Only by posting on a regular basis will your business fan page reach its full potential. The more you post, the more people you reach with your fan page.
Q. Is my business information safe with you?
A. With the cutthroat nature of business today in all industries, it is common for rival businesses to try to steal the secrets of your success. We are as invested in your success are you are and we have the policies in place to back that up. We never share your contact information or divulge company information about you beyond what is necessary to get the word out about your business. When it comes to escort SEO, for example, your Facebook fans just need to know that you have gorgeous ladies that are ready and waiting to spend time with them in the city of Denver. They do not need to know, though, your screening process for finding those women or any other trade secrets that set you apart from your competition.
Q. Do you submit regular updates?
A. Yes! We keep up a regular and constant flow of communication so that you are also aware of what we are doing. This also helps to ensure that we are both on the same page with your marketing campaign. While most of our clients opt for updates that occur about every month, you are certainly welcome to contact us for updates more often. We do ask that you give the marketing strategies time to be properly indexed by the search engines so that they can begin to show up. There is no hard and fast rule as to how long that will take but we recommend giving it at least three to four weeks.
Q. Do you offer other services too?
A. Yes! At AdultSeoMarketing.com, we believe that great adult SEO and escort SEO services do not happen in a vacuum. Instead, they are part of a carefully orchestrated plan that is designed to make your website one of the highest ranking on the internet. Considering the sheer number of adult oriented websites that are available these days, that is quite a goal so we have a full roster of services that are refined so to help you reach obtain it. We believe that your SEO should work seamlessly with a smartly designed website that puts the tools and resources your visitors need, want and expect right there at their fingertips. We also offer social media services, adult and marketing services, pay per click and adult marketing networks.
Q. Do you provide hosting services for my website?
A. While we do not offer hosting services for adult service websites at this time, we can still help you in this area. We have a number of business partners that we have established relationships with over the years. These are high quality businesses — much like our own — whose owners have a passion for technology as well as a high work ethic. We can recommend a web hosting company to you that we feel would be a good fit for you and your goals.
Q. What is performance based SEO?
A. Performance based SEO is exactly what is it sounds like. It is adult SEO or escort SEO that is performance based. Sounds like a simple concept right? It simply means we don’t charge you a cent till your website is on the first page of Google! We design an SEO strategy that will have your website performing the way you want it to so that it will deliver the results you demand. In the highly competitive business world — which is even more so when it comes to adult entertainment — we understand that your time and money are limited resources so we devise a strategy that guarantees that your website will perform for you.
Q. Wait a minute! You guarantee the performance of my escort SEO or adult SEO website?
A. Yes! We sure do! We are that confident in our abilities because we have done just that for companies all across the country just like yours. In fact, you do not pay us a dime until your website ranks on the first page! We guarantee that your website will show up on the first page of the search engine results that are returned when a visitor searches for those particular keywords that are associated with your website.
Q. There are no upfront fees when I use AdultSeoMarketing.com?
A. Nope. If we do not deliver first page results for your website then you do not pay us a cent. Not even set up fees are collected. With our proven formula we know that we can get you the results you want so we are confident enough to offer you this no risk option.
Q. How does your company bill me?
A. We use Paypal, which is the world’s number 1 and most secure and private payment system. We simply send an invoice when charges are due. We don’t need any of your credit card information. This keeps everything simple and confidential.
Q. What types of businesses does AdultSeoMarketing.com provide services for?
A. At AdultSeoMarketing.com, we deal exclusively with those businesses that provide adult entertainment and products. We do this for a number of reasons including the fact that this industry is one that we are intimately experienced with. We have years of experience in all facets of this business and really know it inside and out. Through our years of experience, we discovered that there is a lack of effective and high quality marketing services that are aimed toward the adult entertainment industry. In fact, many marketing agencies — particularly those that deliver high quality results — make it a point to exclude adult oriented websites. We know that there are adult entertainment businesses out there that deliver many options for a cross section of the population that have discerning tastes.
Q. Do you offer a free trial for your services?
A. At AdultSeoMarketing.com, we strive to maintain a certain standard when it comes to the websites that we provide services for. We can consider offering you a free trial so you can feel confident in our services and that they will be profitable for you.
Q. Can I view reports of my website’s activity?
A. There are a number of ways that you can obtain reports of how your website is performing. With Google Analytics tools, for example, you can see how many people visit your website and what keywords brought them there. We also offer regular reports that show you the progress that your website made over time. We provide such detailed reports for a number of reasons including the fact that using marketing services to increase your PageRank (PR) is not an overnight process. It is one that takes place over a period of time. Regular reports allow you to see that progression.
Q. I already have a marketing company that I am working with. Can you work alongside them?
A. We actually see this scenario much more than you might think. You realized that you needed help with marketing your business so you hired a marketing company. If you are here on our site and looking at the services that we offer, that tells us that you are not happy with the results you are currently obtaining from your present marketing company.
This brings us to your question. While it is certainly possible for two marketing agencies to work on one business — and we would not be so bold as to tell you what to do — we at AdultSeoMarketing.com do not recommend going this route. It is highly likely that your current marketing agency has different strategies that they use when compared to us. While both your current agency and AdultSeoMarketing.com have the same or similar goals — to have your business rank highly when specific keywords are searched — our goal is highly specific.
We define ranking highly as being on the first page of the results. There is nothing that will make us satisfied with our performance besides this. Given that our focus is only on ranking for the first page — and not ‘improved rankings’ — our strategies will likely differ greatly. In fact, a valid concern is that anything that we do to your website’s back end could be undone — not maliciously, of course — by your other marketing agency. This could result in you not obtaining the results you want which in the end will cost you both money and business.
The other reason we at AdultSeoMarketing.com do not recommend having more than one marketing agency working on your website is because it is often nearly impossible to determine which ones work was the impetus behind the results that are delivered. When only one agency is working on your site, you know instantly where to look when you receive updates.
Q. Does my ranking on the first page of the search engine results guarantee an increase in traffic and sales?
A. Because many years of research has shown that people who search online rarely click beyond the first page of returned results, your chances of having more visitors to your website are greatly increased simply by ranking there. Once your visitors click on your link and see the high quality content that is posted there, many of them will be converted to sales. While these are proven facts that could happen once your website is one the first page of returned results, there are no guarantees that you will experience more traffic and conversions.
If you are concerned that you are not experiencing the increased traffic and conversions that you thought you would see, please let us know! There are plenty of strategies that we can utilize to bring those marketing goals more in line with what you have in mind. After all, we have an entire arsenal of tools at the ready so that you can enjoy the type of success that you desire. It could be as simple as a reworking of your website design or it could be as involved as an entire overhaul of your marketing strategy.
As a full service marketing agency, AdultSeoMarketing.com is ready to provide you with the tools, resources and strategies that your business’s website needs in order to take it to the next level. We encourage you to give us a call so that we can work together to devise a strategy that will help turn your first page ranking into more traffic as well as greater conversions.
Q. I have a certain way that I want my website to look. Do we work together to design the website?
A. Yes! At AdultSeoMarketing.com, we work closely with you so that your website retains the flavor and uniqueness that makes it yours. In fact, we use those attributes that make your business different to help you stand out from the crowd in the adult entertainment business.